There is a lot of controversy going on about the print and video ads from DDB Brazil for WWF (World Wildlife Fund), comparing the events of 9/11 terrorist attacks on World Trade Center and tsunami disasters in Asia. To me, this ad campaign doesn't make any sense. I mean, comparing a terrorist act with a natural disaster? Hello! Don't you have any compassion or what?

WWF today issued the following statement in response:

"We deeply regret that the information we provided, while given in good faith, may not have been completely accurate. We stand by our earlier statements that the ad was utterly inappropriate and should never have seen the light of day. It does not in any way reflect the thoughts and feelings of the people of World Wildlife Fund. Again, WWF-US strongly condemns this ad and offers our sincere and heartfelt apologies."

Full statement here.