“Bad news sells because the amygdala is always looking for something to fear.”

Peter H. Diamandis & Steven Kotler: The amygdala is an almond-shaped sliver of the temporal lobe responsible for primal emotions like rage, hate, and fear. It’s our early warning system, an organ always on high alert, whose job is to find anything in our environment that could threaten survival. Anxious under normal conditions, once stimulated, […]